Saturday, July 01, 2006

Why Not?

Just finished this one up (not ALL that recently, but hey I haven't blogged in a while).

Why Not?

The book was light and incredibly fun. It talks about a couple devices that are useful in solving problems.

Essentially the four methods are:
1) How would we solve it without constraints?
2) Play with externalities to align incentives and actions
3) Where else might the solution work?
4) Would it work backwards?

where 1 & 2 look for solutions to problems and 3 & 4 look for problems to fit solutions to.

Examples included everything from mildly sweetened iced tea, real estate insurance, virtual strikes, auto insurance by the mile, making toothbrushes out of lolilpop holders, and more.

1 Comments:

Anonymous Anonymous said...

best regards, nice info »

11:12 PM  

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